Learn how to explain generic drug substitutions to children and older adults in a way that builds trust, improves adherence, and prevents dangerous misunderstandings. Real strategies for parents and caregivers.
Patients often hesitate to take generic medications due to misconceptions about effectiveness and appearance. Learn proven communication strategies pharmacists can use to build trust, clarify bioequivalence, and improve adherence with simple, empathetic conversations.
Pharmacists face real challenges when substituting brand-name drugs with generics - from patient distrust and time constraints to safety concerns with critical medications. Here’s what happens behind the counter.