Patients often hesitate to take generic medications due to misconceptions about effectiveness and appearance. Learn proven communication strategies pharmacists can use to build trust, clarify bioequivalence, and improve adherence with simple, empathetic conversations.
Medication errors cause over 1.5 million ER visits and 125,000 deaths annually in the U.S. alone. This is a preventable public health crisis driven by broken systems-not human error. Learn why fixing medication safety saves lives and money.