Tag: brand vs generic

How to Communicate Generic Substitution to Pediatric and Senior Patients

How to Communicate Generic Substitution to Pediatric and Senior Patients

Learn how to explain generic drug substitutions to children and older adults in a way that builds trust, improves adherence, and prevents dangerous misunderstandings. Real strategies for parents and caregivers.

Common Pharmacist Concerns About Generic Substitution: What Really Happens Behind the Counter

Common Pharmacist Concerns About Generic Substitution: What Really Happens Behind the Counter

Pharmacists face real challenges when substituting brand-name drugs with generics - from patient distrust and time constraints to safety concerns with critical medications. Here’s what happens behind the counter.